To successfully integrate generative AI (gen AI) in marketing, companies need to balance automation, customization, and human ...

The Epic History of the Detroit Tigers!” book to feature 208 glossy pages with dynamic photos, behind-the-scenes stories and ...

As consumers tire of forced relatability, brands are embracing fantasy, spectacle and world-building to captivate audiences.

By Alexis Schaitkin Books about writers’ dogs and cats are a literary staple. Now there’s a booming subset of memoirs about writers’ relationships with less domestic creatures.

By Alexandra Jacobs Our crime columnist recommends books starring hard-boiled investigators who are ready to travel down the meanest streets to root out the darkest truths. By Sarah Weinman In ...

Your go-to for B2B Marketing Training and Consulting backed by data science, psychology, and—our secret weapon—real-world experience. Join 600,000+ marketers who rely on MarketingProfs for B2B ...

November 25, 2024 • Books We Love returns with 350+ new titles handpicked by NPR staff and trusted critics. Find 12 years of recommendations all in one place — that's nearly 4,000 great reads.

Christopher Summerfield’s book “These Strange New Minds” offers a lucid intellectual history of AI and argues that chatbots are more than clever copycats. Joshua Hammer’s “The ...

Successful businesses know that customer purchase behavior is heavily influenced by digital channels, and marketing budgets follow. As a result, most employers require more extensive knowledge of ...

In his new book, Ian Leslie explores the close relationship between John Lennon and Paul McCartney and its demise. This week, Kristin Hannah answers our questions, what's she reading now ...

Whether you’ve joined the 2025 challenge on Goodreads or you’re already planning your spring break and summer holiday reading material, you’re spoiled for choice with new book releases from ...