By 1919, having confirmed that the lining sheets' sales weren't a fluke, the pair began producing and selling their own printed paper—decorative, and designed for the sole purpose of wrapping gifts.

House & Home editor Cindy Gregorian found colorful, patterned papers with metallic images at World Market for $2.99 a sheet. She used three sheets to cover several books to spruce up corners of ...

In 1919, Hallmark began producing decorative wrapping paper, their first departure from the greeting card industry. Thanks to the Hall brothers' quick thinking, gift wrap is a 3.2 billion dollar ...