Even with the increased overlap from digital transformation, understanding the distinction between marketing and advertising ...

With the rise of agentic AI across organizations, marketing leaders can begin planning for this future by identifying key ...

The marketing genius behind Snoop Dogg’s role as an Olympic ambassador lies in his authenticity and realness; his ability to create genuine and fun fan experiences rather than pre-scripted ...

The renewal of TotalEnergies’ partnership with CAF for another four years is the latest—and arguably most significant—marker of this shift. Reports suggest the deal is worth over $300 million. If ...

My personal favorite marketing definition is this: Marketing means solving customers ... Indeed, anyone in the organization with no role to play in “solving customers' problems profitably” is staff or ...

Nothing could be further from the truth, as it is everyone's role to engage around the customer to create and exchange value. For marketing ... The best definition I have found is one by GfK ...

She shared actionable strategies to achieve marketing ... defining clear, measurable objectives that tie directly to business outcomes. It’s the project manager or team leads’ important role ...

Forget Will Smith's notorious slap, or Faye Dunaway accidentally announcing the wrong winner, this year's Academy Awards are ...

Prior to joining GBK, Ochs held leadership roles in Consumer and Marketing ... and analytics consultancy built to solve marketing problems in high definition. Co-founded by the Vice Dean of ...

He previously held senior editorial roles at Investopedia and Kapitall ... Investopedia / Michela Buttignol Telemarketing is the direct marketing of goods or services to potential customers ...

The pre-budget document tabled in Parliament on Friday said that the government must focus on a multi-pronged approach with stricter FSSAI labelling norms, higher GST, and awareness campaigns to curb ...

The report estimated that the market is set to reach Rs 1,64,137 crore in 2025, adding an incremental Rs 10,730 crore.