Definition of Pricing Strategy. Pricing strategy refers to method companies use to price their products or services. Almost all companies, large or small, base the price of their products and ...

Definition of Sales Strategy. A sales strategy is a plan by a business or individual on how to go about selling products and services and increasing profits. Sales strategies are typically ...

LOS ANGELES—CBRE's Julie Whelan unpacks the results of a new survey of corporate occupiers that finds them balancing space considerations with employee satisfaction.

Memac Ogilvy's Bhaskar Bateja shares his answer to the question of innovative creative strategy in the age of Gen AI.

We all agree we need a strategy for marketing technology. So why can't we agree on a definition?

What is your definition of the word "strategy?" It’s akin to the word "leadership" and there are multiple correct definitions. As a leadership and strategy coach, I had to arrive at my own ...

Strategic planning is a process by which we determine the answers to two questions and then craft a plan to achieve desires results.

What is the definition of marketing strategy? is a common question in marketing and business. Here are some basic ideas that separate marketing strategy from other aspects of marketing.

March's Harvard Business Review features an article (free link) by Joseph Bower of Harvard Business School and Clark Gilbert of Brigham Young University Idaho on corporate strategy. There's so ...

A business exit strategy is a plan made by an owner to sell their company, or their share in a company, to another corporation or group of investors.