Agentic AI changes this. It can watch for triggers – like fraud or service failures – and act before the customer even picks up the phone. Instead of dealing with a complaint, it reaches out, resolves ...

Marketing researchers at the University of Maryland's Robert H. Smith School of Business have produced an artificial ...

Responsible transparency and truly doing right by customers are the cornerstones of building trust between technology ...

Chatbots evolve beyond cost savings. Once seen as call deflection tools, today’s bots are brand touchpoints powered by large ...

Personalized, relationship-driven engagement is becoming a key strategy for brands aiming to build meaningful, long-term relationships with their customers.

Customized pricing – where each customer receives a different price for the same product – is a holy grail for businesses because it boosts profits. With customized pricing, free-spending people pay ...