Whether you're a marketing veteran or new to marketing strategy, never be afraid to leverage tactics and ideas that are outside of your comfort zone. Never used video to support your marketing ...

Develop a distribution strategy. The last step in having a successful content marketing plan is developing a distribution strategy that is effective and reaches your intended target audience.

Most small businesses struggle to develop a robust marketing presence. They have limited resources, fewer people out there, and a smaller budget, so they cannot compete with much larger companies.

Whether you are a new business or an established one, you will need to have a detailed marketing strategy to create more leads and gain more customers. Trying to come up with innovative ways to ...

Marketing leaders don’t need more initiatives. They need ruthless clarity on what drives impact — and the conviction to cut ...

As such, content marketing has become increasingly popular, with Hubspot reporting that 82% of marketers currently have a content marketing strategy (registration required for report).

Before you begin courting a co-branding partner, think through your goals, strategy and the tactics required to make it mutually beneficial. First, research options for a like-minded partner.

To help leaders create effective plans, 12 Newsweek Expert Forum members each share one essential base to cover when developing an annual holiday marketing strategy for a business, as well as why ...

Key Steps to Develop Your Law Firm’s Marketing Strategy Developing a robust marketing strategy for your law firm requires careful analysis and a deep understanding of your market and clients.

To create an effective marketing budget, you must determine short-term and long-term marketing goals and set key performance indicators (KPIs) as part of your marketing strategy’s big picture.

How to Develop Marketing Strategies in the Hunting Industry. Hunters in the United States spend a total of $23 billion in retail sales each year, according to the Outdoor Industry Association's ...

A guest writer says co-branding with another organization can be a powerful way to expand your reach — either to new geographic markets or to new audience segments. Here's how.