Upgrading your email segmentation strategy might sound complicated—but in reality, it can save you time, sharpen your ...

Today, location has increasingly become just another detail for businesses, not a dealbreaker, argues Augment co-founder and CEO Ariel Renous. In this guest commentary he explains what it means to ...

Target has made operational mistakes and faced backlash over its rollback of DEI initiatives, leading shoppers to choose ...

iHeartMedia’s Gayle Troberman Variety via Getty Images “We are targeting our way to oblivion,” Gayle Troberman, executive marketing adviser for iHeartMedia, said in a panel about how so many ...

Mattison shared those numbers during a conversation about using AI tools to assist with the staggering volume of advertising and marketing materials ... as possible to target audiences in ...

By identifying and targeting high-growth segments, such as geriatric care, chronic disease management, and home healthcare, companies can tailor their marketing efforts. Additionally, addressing ...

To target millennials and GenZs ... Looking at the diamond segment, the revenue is equally divided between westernized and traditional designs. Coming to media, for PNGS currently almost 70% ...