A study in the International Journal of Business Performance Management has looked closely at how digital marketing ...

Leading brands are finding success by integrating traditional shopper marketing expertise with new digital capabilities, ...

In my previous article, “Dissecting digital disruption: the imperative of digital literacy for today’s CEOs,” I explored how the rapid pace of technological evolution is reshaping industries globally.

Google on Wednesday officially launched Meridian, its open-source marketing mix model (MMM) designed to help ... how their marketing spending affects business outcomes, especially in today’s complex ...

Google launches Meridian, an open-source marketing tool using advanced modeling to optimize ad budgets and measure campaign effectiveness.

We’re now witnessing the trend of an increasing number of executive-level marketers and data and analytics professionals ...

The company aims to continue driving innovation, enhancing user experiences, and delivering measurable business growth for ...

India's e-commerce market alone is projected to reach $200 billion by 2026, making it a prime industry for ambitious ...

Unpack the secrets of next-gen marketing with Jim Lecinski, delving into AI innovations, Gen Alpha insights and omnichannel success.

CMOs are under increasing pressure to deliver results across many areas, making operational efficiency within marketing essential. Yet, many marketers lack the skills, time and resources to build or ...

In an era where digital innovation shapes the way we work and earn, the Cash Phone emerges as a transformative tool for aspiring entrepreneurs. This groundbreaking program is designed to empower ...

From streamlining operations and enhancing customer relationships to driving growth and innovation, Kehinde Ogundare shares ...