Guest Speakers and in-class exercises will be utilized to provide insights and relevancy to this swiftly expanding area of marketing. This course introduces the concept of a customer journey which ...

This online marketing and communications specialization takes a critical look at digital advertising tactics for small businesses. You will learn how to generate and launch ad campaigns on small ...

This course is suitable for you if you are: Advance your marketing career with the latest digital strategies to drive customer loyalty. The course follows the 3C Framework: how to connect with your ...

Whether you are launching a company, product, or service, a messaging framework is a core element you ... try to create alignment around each concept. Then, speak with the sales, marketing, and ...