Guest Speakers and in-class exercises will be utilized to provide insights and relevancy to this swiftly expanding area of marketing. This course introduces the concept of a customer journey which ...

This course is suitable for you if you are: Advance your marketing career with the latest digital strategies to drive customer loyalty. The course follows the 3C Framework: how to connect with your ...

Whether you are launching a company, product, or service, a messaging framework is a core element you ... try to create alignment around each concept. Then, speak with the sales, marketing, and ...