Today, in this digital age of mobile, social media, and brave new world of marketing, we're going to build a new type of funnel, one that's crafted in accordance with to your business and your ...

Cheryl Ragland is Chief Marketing Officer at Spirent, where she leads Spirent’s global marketing efforts and overall digital strategy. “What have you done for me lately?” CMOs constantly ...

Why the sales funnel is the cockroach of marketing concepts Mid-funnel success: connecting brand with performance. Perhaps the most developed version of the Margherita Funnel is the figure below, ...

As the traditional institutions that once held society together fracture, marketing is filling the gap. “We don’t go to church or synagogue or mosque in the same way we used to,” Einstein said.

Also, consider creating a planning diagram to map out what you think the decision tree should look like. The Mermaid Editor is perfect for that purpose. Related Article: 5 Ways Marketers Can Use ...

Rahama Wright, founder of Shea Yeleen, is one of the business owners who won a Good Impressions digital marketing consultation package.Speaking of the impact it had on her business, she says ...

TF1 group is subsequently looking to take full advantage of the plasticity of digital to make TF1+ a full-funnel marketing platform, working on brand awareness and image as well as conversion. TF1 PUB ...

Digital marketing, for the most part, is simple. Nowadays anyone can set up an ad campaign on Google or Facebook and start driving the clicks. The competition is high and looks everyone wants a ...

Data visualization is a key factor that drives success in marketing, and this is where a funnel chart plays its part. A funnel chart is a type of diagram that represents data at different stages of a ...

The concept of a marketing funnel isn't new; it dates back to the late 19th century with the AIDA model - Awareness, Interest, Desire, Action.