When most people hear the word ‘marketing’, their minds drift to massive billboard campaigns, glossy TV ads, and quirky fruit ...

You can use email marketing for your cat food products by using clear calls to action, offering relevant content, and ...

Discover the cutting-edge email marketing tools that are revolutionizing personalization in the digital age. This ...

According to recent findings from Lob’s 2025 State of Direct Mail: Consumer Insight Report, healthcare has emerged as one of the highest performing sectors in the direct mail space. This stems from ...

AI is disrupting search and social. Learn how travel brands can drive bookings through authentic storytelling and owned media ...

PostcardMania launched a no-code direct integration to its direct mail division, PCM Integrations, expanding the company's ...

Direct mail is proving its staying power, according to new industry research commissioned by Franklin Madison Direct and ...

Explore how digital marketing consultants use advanced tools, AI, and analytics to enhance campaigns, boost engagement, and ...

Most small businesses struggle to develop a robust marketing presence. They have limited resources, fewer people out there, and a smaller budget, so they cannot compete with much larger companies.

This is a technique that firms use to promote a product, service, or idea directly to consumers through specific channels, without involving intermediaries. It is characterised as a marketing strategy ...