The suite's features include email and SMS marketing tools with customisable templates and a drag-and-drop editor.

Google's marketing mix model, Meridian, promises to help advertisers better measure their marketing impact across channels.

Successful commerce revolves around competitiveness, so if you want your business to succeed in the global marketplace, you ...

The innovative platform, designed to help elevate customer engagement and operational efficiency, reflects Unifonic’s ongoing ...

Bluewater, the fully converged direct marketing powerhouse, has launched a Brand Strategy division, combining top marketing veterans to help brands navigate today’s complex media landscape and ...

African startups must embrace digital B2B marketing strategies or risk falling behind in an increasingly competitive market. The rise ...

For years, exhibitions have been a powerful tool for introducing products to the market. Then came Covid-19, the rise of the digital era, and the belief that an online presence alone was ...

Learn why interactive content can outperform static content in generative AI search and tips for implementing it.

Text message marketing is kinda like the new kid on the block for businesses. It’s cheap, easy, and gets the job done better ...

Salla Ads enables merchants to launch, manage, and optimize their advertising campaigns directly from their store dashboards.

The Mondelez marketer is the first in the snack category to take advantage of Sponsored Snaps, which include a link to make a purchase.

Retail expert Liza Amlani shares insights from her book The Whole Sale on why wholesale remains crucial for brand growth, ...