Advertisers will soon get deeper visibility into how each Display creative performs, enabling smarter optimization decisions.

Arnab Karmakar will lead as Head of Creative AI, bringing over a decade of creative strategy experience to lead work across ...

Advertising seems to be everywhere. Not even in your own home or car are you safe from ads trying to sell you something.

Discover how Google Ads evolved over 25 years, from simple AdWords campaigns to advanced AI automation shaping how advertisers reach their target audiences.

A clear, data-focused look at how GA4 Attribution Paths help advertisers validate Smart Bidding, prove assist value, and ...

The phrase “caution is key” has already become a totem of sorts for the new age of US antitrust regulation. It was used by ...

More and more Meta ad partners have reported improved performance, with AI targeting helping to find customers whom they otherwise would h ...

Instacart (Nasdaq: CART), the leading grocery technology company in North America, announced that the Media Rating Council ...

The global retail media market retains significant momentum, with ad investment projected to surpass $200 billion (€173.8bn) ...

College students have teamed up with residents at a local care home to create a poppy themed display and decorations ahead of Armistice Day (November 11).

Smart appliances were supposed to make life easier — not turn into billboards. But that's what some Samsung refrigerator owners are discovering as the company rolls out a pilot program adding ads to ...

In January this year, the NCLAT granted interim relief by staying the CCI’s five-year ban on WhatsApp-Meta data sharing, ...