Advertisers will soon get deeper visibility into how each Display creative performs, enabling smarter optimization decisions.

Samsung fridge owners can also opt to avoid the latest software update altogether. However, they would miss out on other ...

Arnab Karmakar will lead as Head of Creative AI, bringing over a decade of creative strategy experience to lead work across ...

Advertising seems to be everywhere. Not even in your own home or car are you safe from ads trying to sell you something.

Discover how Google Ads evolved over 25 years, from simple AdWords campaigns to advanced AI automation shaping how advertisers reach their target audiences.

A clear, data-focused look at how GA4 Attribution Paths help advertisers validate Smart Bidding, prove assist value, and ...

More and more Meta ad partners have reported improved performance, with AI targeting helping to find customers whom they otherwise would h ...

Instacart (Nasdaq: CART), the leading grocery technology company in North America, announced that the Media Rating Council ...

The global retail media market retains significant momentum, with ad investment projected to surpass $200 billion (€173.8bn) ...

College students have teamed up with residents at a local care home to create a poppy themed display and decorations ahead of Armistice Day (November 11).

Federal Minister for Information and Broadcasting Attaullah Tarar has reiterated the government’s stance of “zero tolerance” ...

“As a result, leading advertisers will cut display ad budgets by 30% and redirect spending to more entertainment-driven content platforms, such as Connected TV (CTV), streaming audio, and social video ...