Millions joined in on the viral debate about the color of this $77 lace dress, made by British retailer Roman Originals.Some saw it as blue and black while others saw it as white and gold.

If the light is yellowish and bright, the dress is blue and black," said Roy Berns, R.S. Hunter professor in Color Science, Appearance and Technology at RIT. You can demonstrate this effect yourself.

OK, that dress really is blue and black but it sure doesn’t look that way to a lot of people. @switek via Tumblr. The tongue-in-cheek debate about the color of a dress offered for sale on a ...

Not since Monica Lewinsky was a White House intern has one blue dress been the source of so much consternation. (And yes, it's blue.) The fact that a single image could polarize the entire ...

“An aspect of color perception is interpreting the color and intensity of the illumination,” said Roy Berns, R. S. Hunter Professor in Color Science, Appearance, and Technology at RIT, which has the ...

Which color we chose affected our perception of the color of the dress, on which that light was shining. That subconscious choice nearly tore us all apart Thursday night—it might have broken up ...

The infamous white and gold or blue and black dress that went viral turns 10. TODAY looks back at this pop culture moment and asks what color do you see?

A photograph of a dress on Tumblr prompted an Internet discussion: What color is it?. Some people see a white and gold dress in dark shadow. Some people see a blue and black dress washed out in ...

Whether you have a strong opinion about The Dress or not, you're probably wondering about why everyone sees it differently. We asked scientists to explain. 24/7 Live New York City New Jersey Long ...

The viral debate on the color of lace dress, made by British retailer Roman Originals. Some saw it as blue and black, others saw it as white and gold.

Whether you have a strong opinion about The Dress or not, you're probably wondering about why everyone sees it differently. We asked scientists to explain. 24/7 Live Los Angeles Orange County ...