Now, "The American" is the official name of the 14-team conference, and its rebrand is represented by a beefed-up generic ...

The American Conference dumps Athletic from long-held name, announces new eagle mascot with rebranding ahead of 2025-26 school year.

The AAC is rebranding itself as part of a wide-ranging effort to fuel growth and elevate its position in a quickly changing college-sports landscape.

The American Athletic Conference has changed its name to The American Conference, or simply The American, as part of a ...

The American Athletic Conference has rebranded as the American Conference and will have a live mascot, an eagle named "Soar," officials announced Monday.

After the past few years of conference realignment and expansion, some leagues are barely recognizable. The American Athletic ...

The American Athletic Conference announced a rebrand Monday that sees the conference drop "Athletic" from its official name.

Pernetti said that during one of his first meetings with league presidents about a rebrand, he typed “AAC” into a browser and it defaulted to ACC. So the league now just goes by “The American,” even ...

Who are the top 10 recruits to join the Colorado football program since 2000, we used 247Sports composite rankings to find ...

Many Native Americans are marking ceremonies like graduations with bald eagle feathers, a form of reverence for the bird they ...

The Eagles held a Super Bowl ring ceremony on Friday night, then the social media team posted photos of the dazzling diamond rings, designed by Jason of Beverly Hills, shortly after for the world to ...

By Gregory Westphal Guest Columnist Dissension doesn’t need to rise to the sticks and stones stage to cause extreme upset and ...