Hailey Bieber launched her skincare brand Rhode in 2022. Just three years later, it's been acquired by ELF Beauty for a billion dollars.

See it! Get the ILIA Balmy Gloss Tinted Lip Oil for $26 at Amazon! Please note, prices are accurate at time of publication but may be subject to change. To use this lip oil, you can apply it alone ...

Discover why shoppers say e.l.f. Sun Boss Gloss SPF 25 shines over luxury brands with its $7 price and cruelty-free SPF lip protection and hydration.

So why not ditch the burn of traditional lip plumpers this winter and try out a shade or two of the e.l.f. Pout Clout Lip Plumping Pen? At only $6, it’s an affordable way to keep lips perfectly ...

Jennifer Coolidge joins forces e.l.f. Cosmetics once again on the limited-edition "Dirty Pillows" lip collection and new campaign. Watch her hilarious new spot and get all the details here.

Stacey Dutton, Reviews Editor, tried the Elf Lip Plumping Gloss in Lady Dame. You can see a huge difference in my bottom lip- and this was only a couple of minutes after application.

ELF Cosmetics released this $8 lip oil in October, and makeup fans already can't get enough. Amanda Krause/Insider 2023-10-31T15:28:43Z ...