LIKE many women, I’ve had all sorts of body hang ups – the wobbly tummy, untoned thighs and bingo wings. My lips, though, were never one of them. Even when wearing a basic lipstick, they always ...

Target just dropped a bunch of new e.l.f. products and these glow-boosting faves will quickly become your summer go-tos.

The colors go on scary dark, but once removed, they leave a natural-looking flush that won’t budge — even under a slippery lip gloss.

Hailey Bieber, wife of Justin Bieber, supermodel, influencer and beauty brand creator, just signed a billion dollar deal selling her cosmetic line Rhode to e.l.f.

Hailey Bieber launched her skincare brand Rhode in 2022. Just three years later, it's been acquired by ELF Beauty for a billion dollars.

Lip gloss keychains are taking over the beauty world and proving to be the accessory of the season. Here's how to shop *or* DIY the trend.

SZA has announced her beauty brand, Not Beauty, a lip collection that will feature lip glosses, ip stains, lip liners and lip creams.

The brand-new Glow Reviver Melting Lip Balm from e.l.f. Cosmetics is an under $10 staple with high shine and buildable color payoff.

Rimmel's new launch, Oh My Gloss, is charming beauty fans with a glossy pout minus the hefty price tag - you can swipe this beauty essential up for £9.99 ...

We asked around to some of the best celebrity makeup artists out there today, and here are their picks for the best lip oils money can buy.

Home Beauty Why are we all so obsessed with this 'hybrid' budget beauty buy? Experts explain the appeal of this purse-friendly beauty hero ...