EXCLUSIVE – A curriculum developed under Yale Medical School is using emotional persuasion tactics to trigger children attending thousands of public schools to become angry about social justice ...

But if you’re in business and you’d like to learn how to use emotions to drive persuasion (a topic I talk about in my free e-book 9 Smart Habits of People With Very High Emotional Intelligence ...

How People With High Emotional Intelligence Use the ‘Mayday Rule’ to Become Exceptionally Persuasive. There’s the hard way and the easy way.

All HCPs engage in this. They are at war with the world—mostly the world around them. Here’s how it works. The Emotional Warfare Pattern. This pattern has four steps that I have identified: ...

“The Political Brain: The Role of Emotion in Deciding the Fate of the Nation” might have been published in 2007, but its message is as relevant as ever, especially as the 2024 campaign ramps up.

Clear legal communication rooted in logic, emotion, and style is key to courtroom success. Learn how rhetoric shapes persuasive advocacy in trials.