Effective email marketing is crucial for engaging and retaining customers as it offers a direct and personal way to connect with them. Here are 10 strategies.

Reinvention is the quiet skill that keeps celebrities and brands in the spotlight, but most professionals avoid it. Here's ...

Kaveh Vahdat, founder and president of the fractional CMO services company RiseOpp, agrees that business leaders are leaving ...

The author investigates the interrelationships of entrepreneurial orientation, marketing strategy, tactics, and firm performance among SMEs affected by globalization. The author offers empirical ...

In order to realize AI’s giant potential, CMOs need to have a good grasp of the various kinds of applications available and how they may evolve. This article guides marketing executives through ...

The latest brand strategy news and updates for marketing industry professionals.

Marketing Strategy - The story of the Trojan Horse seems a simple tale, but it was a stroke of strategic genius that took concerted effort to pull off. And there are important business ...