Effective email marketing is crucial for engaging and retaining customers as it offers a direct and personal way to connect with them. Here are 10 strategies.

Marketing Strategy - Most businesspeople intuitively know that the key to successful marketing is having a marketing plan—a blueprint for action. But many companies operate without one, focusing ...

The author investigates the interrelationships of entrepreneurial orientation, marketing strategy, tactics, and firm performance among SMEs affected by globalization. The author offers empirical ...

In order to realize AI’s giant potential, CMOs need to have a good grasp of the various kinds of applications available and how they may evolve. This article guides marketing executives through ...

The latest brand strategy news and updates for marketing industry professionals.

Marketing Strategy - The story of the Trojan Horse seems a simple tale, but it was a stroke of strategic genius that took concerted effort to pull off. And there are important business ...

Launch your online store with confidence using this ultimate e-commerce strategy guide covering setup, marketing and growth tips.

Land your next job in SEO or PPC. These brands and agencies are hiring to fill open search marketing positions right now.

Social media was supposed to usher in a golden age of branding. But things didn’t turn out that way. Marketers originally thought that Facebook, YouTube, and Twitter would let them bypass ...

The research demonstrates the usefulness of information processing in designing marketing strategy. Two strategies based on information processing theory are shown to be effective in combating the ...