For example, at Usetech I use a 40/60 ratio and publish the following types of content: expert comments and articles about AI or ML, information about IT consulting, research, and industry awards ...

For example, if your content strategy is to blog helpful tips, make sure you consistently publish blogs. This could be daily, weekly or monthly, depending on your goals.

Best practices to create your video content strategy 1. Set goals. Every good strategy has at least one or two goals behind it that drive the strategy forward.

A sustainable, high-performing SEO and content strategy starts with research. Content by itself does not drive traffic – after all, less than 10% of all content generates any traffic at all ...

These are the five new realities shaping content strategy in 2026 – each one demanding a rethink in how brands earn visibility and trust. 1. Search is social, so authority must be earned in public ...

With a holistic view provided by your content knowledge graph, you can easily audit your content and entities to identify gaps and opportunities to improve your content strategy. Example 1: You ...

Read on to uncover the differences between organic vs. paid social media, examples of each type of social media marketing approach, and how to create an effective strategy that aligns both.

From content modeling and taxonomies to AI integration and governance, Timi shares insights on how IKEA’s content teams are evolving their strategy to meet the demands of omnichannel experiences.

eWEEK content and product recommendations are editorially independent. We may make money when you click on links to our partners. Learn More.. Building an AI marketing strategy can help your ...

Heather truly leads by example – gifted at big picture strategy and hands-on tactics – and so I was thrilled to talk with her recently about personal branding, content marketing, and social ...