Tapping into this collective marketing intelligence by answering those 26 ... could your brand fit into or position itself against? (Example: the Dove Campaign for Real Beauty) 4. Tap into consumer ...

Stop confusing customers! Marketing pro Jennifer Kling reveals how to cut jargon, simplify messaging, and find your unique ...

Spring has sprung, so we should soon see the final report on the first phase of the government’s recent pensions review.

Working in the luxury sector is a goal for many professionals, but a successful transition to a new position in this industry requires ...

While ranking for competitive general keywords might be incredibly difficult, it’s generally much easier on a local level.

One of the most common reasons that someone would want to learn how to utilize social media platforms for advertising purposes is, unsurprisingly, to find work in the field of social media marketing.

I've had the opportunity to develop brand-positioning platforms for more ... come up with new buzzwords that promise to make marketing easier. "Cultural branding" and "brand purpose" are two such ...

If done correctly, carry premiums can be a low-risk way for farmers to capture additional profits for their farm operation.

NextWealth’s bi-annual model portfolio service (MPS) tracking study found that assets in discretionary MPS grew by 36% in the ...

Mentorship in the workplace is no longer a "nice to have." Here's how mentorship program boost retention and team morale in organizations.

As mentioned, Pickens had been with Wieden+Kennedy in Amsterdam before joining Leo and worked on such seminal campaigns as Nike’s ‘Write The Future’ campaign. King, meanwhile, also has a long ...

Boosted by new products and marketing, Puma has increased its market share in key categories in Europe and North America over the past decade. We believe Puma is in fine financial health. At the end ...