When it comes to protecting intellectual property (IP), there are always “miles to go before you can sleep.” A mid-stage ...

When organizations prioritize a clear purpose over profit, they have a positive influence on consumers and stakeholders of ...

With the rise of agentic AI across organizations, marketing leaders can begin planning for this future by identifying key ...

Many brands would like to do more influencer marketing but get tripped up at one of the earliest stages of an influencer campaign: Finding influencers. This ...

Following its attendance at the World Economic Forum in Davos this January, Brand Finance explores some insights around ...