Quarterly sales figures are easy to count, but can we measure the impact of a logo or a tonal shift in messaging?

Next federal budget is expected to account for public spending by separating current operations and long-term investments ...

The number of electric vehicles in the U.S. has increased in recent years, but according to the Congressional Research Service the limited network of chargers presents a barrier to their adoption.

West Virginia Academy purchased 19.2 acres near Cheat Lake for $406,310. Now the state’s first charter school is looking to ...

Ogury will publicly report on its progress against its SBTi targets annually, reinforcing its dedication to transparency and ...

Any discussion about the policy must weigh up addressing historical injustices, its measurable and intangible benefits, and ...

The top reason why companies don't achieve significant user adoption of a loyalty rewards program is due to a simple lack of ...

Nicolas Chammaa discusses why sustainability in marketing must reflect real actions, be rooted in real places, and shared by real people.

By M. Muniru HUSSEINI, PhD Business-to-Business (B2B) sales are foundational to the sustenance of many industries, including manufacturing, technology, trading and professional services. They form the ...

Principal buying also shifts the agency’s incentives in dangerous ways. When an agency carries the risk of unsold inventory, ...

The report is harkening back to the old motto that folks should think globally, but act locally,” said Rhea Suh, president ...