Attribution shows who gets credit. Incrementality shows what your marketing truly caused. In an era of automation and privacy restrictions, understanding the real lift behind your campaigns is the ...

The uncertainty inherent to quantum mechanics has long left physicists wondering whether the observations we make on the ...

As dawn broke over San Juan Island, a team of scientists stood on the deck of a barge and unspooled over a mile of fiber-optic cable into the frigid waters of the Salish Sea. Working by headlamp, they ...

From a perspective of Zen practice, there’s good reason for this. Those “being” moments are really the only moments when I’m ...

USC researchers built artificial neurons that replicate real brain processes using ion-based diffusive memristors. These ...

Household robots and AI assistants illustrate how personality can make technology more approachable, while also amplifying ...

To be fair, humans aren't shaped like sheep or grains. And unlike in the study with the board, Zuriguel believes that all ...

Simulation environment called Magentic Marketplace is designed to safely examine how AI agents interact with humans and each ...

A new sporting event debuted over the summer, a form of mental gymnastics in which the less you “know,” the better you do. At ...

This is an audio transcript of The Economics Show podcast episode: ‘What economics gets wrong about human behaviour, with ...

The military has again been facing a recruitment crisis. While the numbers could be on the upswing, the shortfalls are still ...

A microscopic helium wave flume uncovers unprecedented nonlinear wave behaviours, including soliton fission and backward ...