Serena Williams shared a heartwarming video of her daughters, including 16-month-old Adira, trying their hand at makeup in ...

If you don't want to use your fingers, the Beautyblender Original Makeup Sponge works great. “Use the real one," she says.

Makeup is a wonderful tool that has the ability to literally transform your face. As lauded as different makeup looks are, ...

Being that beauty's entered the era of hybrid and multiuse products, there's one item that's successfully found its way into ...

A beauty guru with millions of followers has revealed how to apply blusher correctly to achieve 'facelift' effect - and it's ...

Are you busy? Running late? Chronically short on time? The pros share seven easy steps for a radiant summer beauty look.

Translating beauty into emotion is a skill Schafer knows well. On the HBO drama Euphoria, Schafer’s character, Jules Vaughn, ...

So if you’re itching for a cheek swipe that feels both retro and refreshingly effortless, do yourself a favor and try ...

Summer makeup loves a bright berry, and this year is no different. “For the summer, you can go as bright as you like, but ...

Jenny McCarthy is back with a new launch for her brand Formless Beauty, and this time it's skin care! Here, she tells PEOPLE ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...