Using face powder the wrong way can clog pores and cause breakouts. Experts share the right prep, product choice, and ...

Skincare authority Caroline Hirons firmly believes that one product can make a big difference when it comes to more mature ...

Rosy cheeks and glistening skin are top of our beauty wish lists this season. Here, makeup artist Nic Chapman shares her ...

We asked three makeup artists their predictions for makeup trends in 2026, which range from bold, multichrome eyes to bright ...

Blush is one of the most sought after makeup products. From a night party to a casual day, just a dab for that pinkish glow ...

Ever wondered how Sonakshi Sinha flaunts effortless makeup so easily? Here are some tips from the Diva herself.

Sheglam’s $12 Good Grip Hydrating Primer has been called the “best primer” by fans. The water-based formula hydrates and ...

Having grown up in the '90s, it makes sense that Candace Cameron Bure appreciates vibrant makeup. However, this means her ...

If you’re looking for a fresh-from-the-beach bronze, minus the airfare, consider stocking up on the best bronzing drops. Not ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

Come awards season, the celebrity make-up artist is inundated with bookings from the likes of Zoë Kravitz, Margaret Qualley, ...

If it feels like you've been seeing the best greens powders pop up all over the internet in the last few years, you're not alone. Many of these mysterious verdant powders and potions purport to be ...