Cadbury Twirl is a familiar favourite with consumers, and this campaign looks to celebrate everything that shoppers love about the product, especially its fast-acting intense chocolatiness.

The Twirl White Dipped was being compared to Cadbury’s Flake Snow even before it hit the shelves. Cadbury's Flake Snow chocolate bar was first launched in the UK back in 2000.

Cadbury's Limited Edition Twirl White Dipped can be bought from B&M, Home Bargains and Morrisons, and is being compared to the discontinued… ...

Is a Twirl just a Flake dipped in chocolate? Long has been the debate that Twirls are similar to Cadbury’s famous Flake chocolate bar – but now the comparison has heightened for a different reason.