LinkedIn’s latest benchmark report reveals how video content and creator partnerships are driving trust and growth in the B2B ...

The 2025 B2B Marketing Edge report provides insight into the strategies of B2B marketing leaders to uncover what’s fueling ...

True personalization starts with behavior, not labels. B2Me marketing brings emotional context back into digital strategy.

As B2B marketers work to modernize GTM strategies and scale impact, 2X's Lisa Cole has written an alternative to the ...

The era of spray-and-pray marketing is dead. In today's AI-driven marketplace, B2B brands can no longer survive on broad visibility alone. Success now belongs to companies that prioritize relevance, ...

The Detroit automaker's decision to deploy new and used batteries for storage systems keeps production moving even if EV demand is low.

Discover how B2B marketers are using QR codes in event marketing to boost engagement, capture first-party data, and convert high-intent leads.

Effective email marketing is crucial for engaging and retaining customers as it offers a direct and personal way to connect with them. Here are 10 strategies.

The University of Nevada, Reno, founded in 1874, is Nevada's land-grant institution that offers academic programs at the undergraduate and graduate levels.