American Girl’s brand refresh is happening at the perfect time: when Millenial parents who grew up with the dolls are buying toys for their own kids. The moment Pentagram partner Emily Oberman’s team ...

CHICAGO — American Girl recently announced its 2026 Girl of the Year, Raquel Reyes. For longtime fans of the brand, the reveal of this year’s doll may be of particular importance — because Reyes is ...

Another movie based on a doll could be hitting the big screen: Toy company Mattel is developing a live-action film based on its American Girl doll line. The announcement comes in the wake of the ...

Traditional American Girl Dolls are for kids ages 6 and up, with small parts and a face and hair that needs some gentle care. However, the brand just launched a line of five knit plush dolls with ...

On a recent bus commute into New York City, I met a woman from my neighborhood who runs a small side hustle restoring ...

The dolls, which are available online and in stores now, retail for $125 each Courtesy American Girl American Girl is revealing the latest dolls part of its Disney Princess collection. The iconic toy ...

TikTok is relishing in what they're calling "American Girl doll teeth," and the bizarre dental trend has people examining their top row of chompers. American Girl dolls are a popular line of ...

All The Moms — Remember the '80s Cabbage Patch Kids craze? And the '90s when car dashboards spilled over with Beanie Babies? Some people never let a kid touch those novelties and cast an eye to the ...

For Mattel Inc., nearly everything that could have gone wrong in the third quarter did go wrong, including a stark decline in sales for one of the toy maker’s most iconic brands, American Girl dolls.

Everyone has a favorite childhood toy. But is yours a hall of famer? This week, the National Toy Hall of Fame inducted American Girl Dolls, the board game Risk, and even sand. The honorees were ...

Each time American Girl debuts a new doll, eager fans want one. Maybe not this time. She's beautiful. Blindingly so. But she'll be hard to get and she's pricey because Mattel announced they've ...