Coca-Cola Europacific Is a Key Cog in the Global Beverage Empire's Machine
Since its asset swap with The Coca-Cola Company in 2010, Coca-Cola Europacific Partners has been transformed through a series of acquisitions from a US bottler to Coca-Cola's second-largest ...
Mastering Competitive Analysis For Success In Global Digital Marketing
Successful commerce revolves around competitiveness, so if you want your business to succeed in the global marketplace, you ...
6 Books That Will Help With Growth Marketing In 2025
Growth marketing is a marathon, not a sprint. Learn how to implement the field’s basic principle of relationship-building in ...
McDonald's Improving Value Positioning and MCD Strategic Framework Should Cement Share Gains
Recently, the firm has been leaning into its scale-driven cost advantage to emphasize its value offerings amid a challenging consumption spending environment. We view this strategy as prudent.