Since Google rolled out AI Overviews in May 2024, the percentage of web searches without a click to a news site has jumped ...

Google’s relations with publishers have suffered lately, as its shift to AI-powered searches has hurt traffic being sent to ...

This project hosts the Google Ad Manager SOAP API client library for Java. Note: The following explanation is for Axis, but the general idea applies to both frameworks. Configure your project. You ...

Before blaming your campaign, check your tracking. These seven conversion pitfalls in Google Ads can quietly wreck your results.

The issue may result in slowness, errors and other problems within the Google Ads and Search Ads 360 consoles.

Google Ads now supports direct integration with Zoho CRM, enabling streamlined access to first-party data for improved ...

The tool is now available free of charge in Google Ad Manager, following a year-long pilot with over 1,000 publishers. To optimise performance, Google is using AI to determine the ideal moment to ...

Google has launched Offerwall, a new tool for publishers. The feature is meant to help publishers monetize their content in ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are transforming digital media and marketing, from data, privacy, identity and ...

Offerwall lets publishers give their sites' readers a variety of ways to access their content, including through options like ...

Google's new Offerwall feature lets publishers monetize through surveys, ads, or micro payments. Could this reshape your ...

Starting today, Google Ad Manager is making Offerwall generally available. Offerwall is a flexible content access tool that ...