Energy retailer Sumo has rebranded via Edison Agency.The announcement:Once recognized for its boldness and vitality, Sumo had ...

Hulsbosch is spearheading the brand development for the Australian Championship.The announcement:Football Australia has ...

Representative AI Generated Image In this, the week which celebrates romance, there is a love triangle happening in marketing and branding. The brand custodian has to weigh their future prospects ...

Discover what product branding is and how it can transform your business. Learn proven branding strategies, key benefits, and real-world examples! Product branding isn't just a buzzword; it's the ...

Discover some effective strategies for a successful rebranding approach with Inkbot Design's guide on revamping your branding strategy. Rebranding is essential for adapting to market changes, ...

The film focuses on a series of hunger strikes organized by those incarcerated at California’s Pelican Bay State Prison, in protest of conditions in highest-security prisons. By Alissa Wilkinson ...

CMO Radhika Duggal detailed the strategy behind the league’s “Game On” effort starring rapper Doechii that will premiere before the big game.

Connecting decision makers to a dynamic network of information, people and ideas, Bloomberg quickly and accurately delivers business and financial information, news and insight around the world ...

Any examination of these two camps of brand strategy would be remiss without acknowledging the evolving positive attitude and growing acceptance of private-label brands. Gone are the days when ...

Connecting decision makers to a dynamic network of information, people and ideas, Bloomberg quickly and accurately delivers business and financial information, news and insight around the world ...