From Hello Barbie to ChatGPT: Mattel is bringing OpenAI's tech to children's toys Mattel's last AI toy raised privacy alarms – will this time be different? By Alfonso Maruccia June 16, 2025 at 9 ...

The toy store is developing a competition series Toys “R” Us Family Faceoff with Fox Alternative Entertainment.

In what appears to be a major screw-up, Mattel has listed porn website wicked.com on their 'Wicked' Toys packaging rather than wickedmovie.com.

Pixar released a new teaser video for Toy Story 5 last night at Disney’s 2024 D23 conference. However, it turns out the “new” video might not actually be so new after all.

Jack Daniel’s Tennessee Whiskey squeaked out a small win at the Supreme Court on Thursday in its trademark fight against parody dog toys.

How This Toy Sales Firm Made Feeding 1 Million Hungry Children Its Mission When it's not helping brands sell toys and sporting goods to Target, Toy'n Around runs ambitious philanthropic campaigns ...

Bestselling toys — as distinct from best — are too often those that have been advertised to children the most.

Toys for Tots has used the Walt Disney-designed train logo for almost the entirety of its 75-year history.