Sanrio announced it will sell seven new pieces of Chococat merchandise in Japan, and most of the items involve new pouches ...

Emokyun Switch 2 Carrying Case | $34.99 $29.74 at Amazon Save $5 - This Switch 2 case is perfect for any My Melody and Kuromi ...

Coffee drinks receive the Hello Kitty treatment with foam art depicting the character’s simple yet instantly recognizable ...

Despite Sanrio's mostly positive public image, the brand has become involved in a few troublesome controversies over the ...

Sanrio gives fans of Hello Kitty a whole new way to show off their favorite franchise while also celebrating themselves with ...