Artificial Intelligence is transforming businesses across industries. Leaders stress the importance of embracing AI to ...

By E.N. Yaw YEBOAH “A strategy is not a document. It’s a decision.” — Mark Pollard, Strategist & Founder of Sweathead. In Ghana’s advertising and marketing circles, “strategy” is often treated as the ...

Discover how autonomous AI agents are changing eCommerce marketing with real-time personalization, campaign optimization, and scalable content delivery.

Merchandise is a sophisticated marketing channel that reinforces brand identity, drives action and builds emotional ...

Since its launch, Gen Social has helped create content for many businesses, building their presence through campaigns and ...

Personalized, relationship-driven engagement is becoming a key strategy for brands aiming to build meaningful, long-term relationships with their customers.

Katie Whiteside and Dylan Russell have launched Gen Social, a marketing agency based in Milton Keynes, despite growing up on ...

In the competitive world of fast-moving consumer goods (FMCG), where brand loyalty is hard-won and easily lost, tangible ...

Conscious Events Conversion offers a new way forward—one that combines clear strategy with service-led intent, creating ...