Strategies for global and local campaigns, how the Paramount-Skydance merger is changing media, LVMH slips where it counts.

Christopher Nolan's adaptation of Homer's The Odyssey has taken the unusual step of selling some tickets a year early. Is it ...

Videos have the potential to tell immersive stories, and business leaders should make video content a priority.

We sat down with @andy.and.michelle over some Panda Express and they shared their story of how they became the content super ...

User-generated content has become the backbone of modern marketing—but most advice focuses on theory rather than execution.

Three things every marketing leader should know about winning with AI today.

The F1 film is a fascinating case study in excess done well. It doesn’t try to tone things down for the cinephiles. It leans ...

Meta ads help small businesses turn social media engagement into leads and sales by targeting specific audiences with ...

Alex Mars was laid off from his fintech marketing job in April. He's now pursuing a full-time content creator career on ...

Terms from influencer marketing have crept into how PR folks talk to journalists, much to this writer’s annoyance ...

Turns out, it is, but not always in ways brands originally expected. A report by Kantar says influencer content is now among the top three formats on ad equity in India, ranking just behind e-commerce ...