Your digital footprint is more than just your website—it's the sum of every online interaction your business has with the ...

True transformation is possible when you align marketing functions with overall business goals and priorities and give them ...

When students decide to major in accounting, marketing is not at the top of their minds. While accounting students are likely ...

In an era driven by rapid technological advancements and a digitally savvy population, traditional marketing approaches have taken a backseat to more dynamic and targeted digital strategies. Digital ...

If you want fast results from online ads, PPC in digital marketing is one of the best ways to do it. PPC stands for “pay-per-click,” and it helps businesses get traffic by placing ads online. When ...

KALAMAZOO, Mich.—Western Michigan University digital marketing students clinched first place in the 2025 Digital Marketing Competition, hosted by Purdue University Northwest College of Business, after ...

How addressing common SEO oversights can drive higher traffic, stronger leads and better conversions for B2B SaaS brands.

Discover how AI and no-code tools can replace entire marketing teams, saving time and money while boosting efficiency and ...

This guide breaks down seven strategies for using first-party behavioral data to improve personalization, close visibility ...

Let AI do the boring stuff and the tedious heavy lifting—but make sure a living, breathing person remains at the helm of your ...

Virtual worlds could soon become a key part of any marketing channel mix. Brands need to start thinking about how they can ...

Some side hustles pay better than others. Two recent reports crunched the data on which ones tend to earn the most cash.