Comprehensive brand research was performed to capture these shared experiences and to establish the institution's positioning, voice, and visual identity that are outlined in these brand standards.

In today’s post, we’ll be giving you all the details on how to create an effective and vibey mood board for your brand.

The toolkit below is a comprehensive resource for promoting SUNY Cortland's brand and identity in any medium ... recognition and professional appearance. This guide has been developed to help us ...