If safeguarding the CRM project from risks is your top priority, consider getting advisory support from third-party CRM experts before implementation starts. An experienced CRM consultant will analyze ...

In this climate of rising costs and tariffs, CRM (customer relationship management) and loyalty marketers have a critical ...

Using your own CRM can allow you to create a streamlined, fully automated onboarding flow. The system will be adapted to your ...

That score determines who wins the right to show ads to a specific user. Many assume that the highest bidder always wins, but Beau knows better. “If you raise your estimated action rate and user value ...

If your metrics are only telling you everything is fine, you’re not measuring deeply enough. Early metrics should make you a ...

Additionally, it has enjoyed good customer retention throughout its cloud transition and is experiencing solid annual contract value growth. However, Pegasystems has displayed inconsistencies on the ...

Learn how to nurture leads and boost conversions in complex B2B sales with targeted strategies and personalized outreach.

The software-as-a-service (SaaS) sector has been a cornerstone of the cloud computing revolution for over a decade.

Zoho’s recent update discussed recent and current CRM announcements, detailing their strategy, how it differs from other players in the CRM and AI space, and the advantages that Zoho sees it ...

Check out the best CRM platforms that combine customer relationship management with email marketing automation -- featuring ...

The most immediate value AI brings to marketing teams is its ability to synthesize information, analyze data, and surface actionable insights quickly and at scale. These capabilities address a set of ...

After a correction, Salesforce stock is oversold as its AI growth, combining Agentforce and Data Cloud, re-accelerates ...