Traditionally, many CFOs viewed marketing as a cost center, but more are now seeing it as a growth accelerator. AT&T (No. 37 ...

Microsoft analyzed 200,000 AI workplace conversations to reveal how AI is reshaping marketing and sales roles. Here’s what ...

For my students who are doing the digital marketing and social media marketing project and want a more in depth explanation. Here we cover the topics you should cover in the project from the marketing ...

EraBright is a performance-driven digital agency that helps service-based businesses grow through SEO, Google Ads, PPC, and lead generation. Known for its focus on ROI and analytics, it delivers ...

Raja Walia is the Founder and CEO of GNW Consulting.

Marketing leaders don’t need more initiatives. They need ruthless clarity on what drives impact — and the conviction to cut ...

As large language models increasingly intermediate consumer-brand interactions, here’s what marketers need to do.

After over two years of steering the marketing helm at Flash Coffee, Tempest-Jody Larrichia has stepped down from his role as ...

A social media marketing plan is a focused framework that guides how your brand engages with its audience across social ...

Google, social media, a shop's physical presence and word of mouth are all pieces of the collision repair marketing puzzle.

Massey digital marketing students have impressed the team at Hawke’s Bay fruit exporter Kiwi Crunch with their fresh creative ...