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Goals of Marketing Communication - 5 Things You Should Be Doing

When people think of marketing communication, they think advertising, but marketing communication is much more. And before we ...

How a former NASA employee became the world's foremost author of videogame cookbooks: 'It can't look like you're eating a Pokémon'

It's easy to dismiss videogame recipe books as a frivolous marketing gimmick, and I'm as guilty of this as anyone else. My ...