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Scientists have created a technology called Oz that stimulates individual photoreceptor cells in the human eye to create an entirely new, ultra-saturated color never seen in nature—dubbed olo.

The team, who experimented on themselves and others, hope their findings could one day help improve tools for studying color ...

Scientists at UC Berkeley have achieved the seemingly impossible — they’ve created a color that lies beyond the natural range ...

TL;DR: Researchers have discovered a color called "olo," unseen by humans before, by stimulating specific M cones in the retina. This breakthrough bypasses natural RGB limitations, revealing a ...

A new collaboration between University of California Merced and Adobe offers an advance on the state-of-the-art in human ...

Humans are known to make mental associations between various real-world stimuli and concepts, including colors. For example, ...

For the first time, humans might have glimpsed the rainbow of color that lies just beyond our sight – including a "blue-green ...

The human rights organisation's report claims the welfare system is subjecting people to stigma while failing to provide a decent standard of living. It warns: “It is Amnesty International’s ...