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Just when you think you've seen it all, researchers claim to have developed a way for people to see a color the human eye has ...

Scientists have created a technology called Oz that stimulates individual photoreceptor cells in the human eye to create an entirely new, ultra-saturated color never seen in nature—dubbed olo.

Using an experimental technique called "Oz," researchers stimulated the human retina such that people saw a brand-new color.

The team, who experimented on themselves and others, hope their findings could one day help improve tools for studying color ...

Meet "olo": a vivid, hyper-saturated blue-green that can't be captured by screens or paint.

TL;DR: Researchers have discovered a color called "olo," unseen by humans before, by stimulating specific M cones in the retina. This breakthrough bypasses natural RGB limitations, revealing a ...

A new collaboration between University of California Merced and Adobe offers an advance on the state-of-the-art in human ...