New Yorkers bond over new city logo: They hate it ‘We NYC’ is bringing New Yorkers together, but not the way organizers planned. March 21, 2023. 4 min. The new New York City logo.

But the new logo is not meant to be a replacement. It's intended to be a contemporary complement, said Maryam Banikarim, an adviser to the Partnership for New York through her collective NYCNext.

The logo draws on the “I ️ NY” logo, designed by Milton Glaser for a 1977 campaign to promote tourism in New York State. At the time, the state was in the midst of an economic crisis, with ...