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Why is the IAB suing to block the FTC rule making it easier to cancel subscriptions?Dig deeper: The ultimate consent strategy for maximizing customer opt-ins This may be true, but it doesn’t explain why the IAB decided to file its first lawsuit. That is likely related to two ...
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IAB Tech Lab Introduces Open-Source Solution, Trusted Server, to Help Publishers Regain Control of Digital Advertising Amid Browser LockdownsIAB Tech Lab, the global digital advertising technical standards-setting body, has launched Trusted Server.This new open-source server-side ad management framework “gives publishers complete ...
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