According to one report, 87% of B2B buyers said digital content plays a major or moderate role in vendor selection, and 28% said they share valuable content with more than 100 colleagues ...

The ongoing pressure to do more with less is driving B2B marketers to revisit the fundamentals and examine ways to make a greater impact on the bottom line in 2024.

OMMA Awards October 9, 2024, NYC Brand Insider Summit CPG November 17 - 20, 2024, Santa Barbara Brand Insider Summit QSR November 20 - 23, 2024, Santa Barbara ...

B2B Content More Likely To Be Used By Sellers When Top Peers Suggest It: ... Using a high-performing seller to present new collateral increased the likelihood of use by 61% versus that of a ...