Kolter’s Theories: Explore the contrasting marketing insights of Philip Kotler and Byron Sharp to uncover effective strategies for brand growth. Learn how to enhance brand salience and ...

The Philip Kotler Museum of Marketing with Hermawan Kartajaya opened its doors on 27 May 2025, offering a permanent space where the history, philosophy, and future of marketing are put on display.

Philip Kotler's introduction of 'Purpose' as the fifth P in marketing faces practical challenges. Brands like Unilever and Gillette, which force-fitted purpose into their branding, experienced ...

Armenpress news agency and AWE Consulting, the representative of Kotler Impact in CIS countries, have signed a memorandum of cooperation. Within the framework of the memorandum the success story of ...

NEW DELHI: ET Masterclass on Monday announced the launch of a two-day virtual masterclass featuring the "fathers of modern marketing and branding" Philip Kotler and David Aaker.

Professor Kotler, recognized as the father of modern marketing, is renowned for his influential works widely studied in top business schools worldwide for decades. What role does Philip Kotler's ...